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Types Of Facebook Ads

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Types Of Facebook Ads. But which one should you use for your business? In this article, we’ll break down the three most popular Facebook ad types: boosted posts, ads with custom audiences, and ads with Lookalike audiences.
We’ll also give you a few pointers on how to decide which type of ad is right for your business. So, whether you’re just starting out or you’re looking to diversify your advertising strategy, read on for some invaluable advice!

Introduction to Facebook Ads

There are many types of Facebook ads. Which one is right for your business?
First, you need to determine your goals for advertising on Facebook. What are you trying to achieve? Do you want to increase brand awareness, drive traffic to your website, or get more leads and sales?

Once you know your goals, you can determine which type of Facebook ad will help you achieve them. There are six different types of Facebook ads: photo ads, carousel ads, video ads, lead generation ads, canvas ads, and dynamic product ads.

Different Types of Facebook Ads

There are so many different types of Facebook Ads. Which one is right for your business?
Well, that depends on what you’re trying to achieve. Are you looking to drive traffic to your website? Increase brand awareness? Generate leads? Sell products?

Once you know what your goal is, you can start to narrow down your options. For example, if you want to drive traffic to your website, you might want to create a Traffic Ad or a Website Conversion Ad. If you’re trying to increase brand awareness, you might want to create a Brand Awareness Ad or an Engagement Ad.
The best way to find out which type of ad is right for you is to experiment and see which ones work best for your business.

Benefits of Facebook Ads

types of facebook ads

Online advertising is a great way to reach a large number of people in a short amount of time. But with so many different types of online ads available, it can be difficult to know which one is right for your business.
Facebook Ads are a great option for businesses of all sizes. They allow you to target a specific audience, and you can choose from a variety of formats, including video, photo, and carousel ads.
Facebook Ads are also very affordable, and they offer a great return on investment. In fact, businesses that use Facebook Ads see an average of 180% return on investment.
If you’re looking to reach a large number of people quickly and affordably, Facebook Ads are the perfect option for you let’s work together. 

What Types of Goals Can You Achieve with Facebook Ads?

Do you want to create more awareness for your brand? Generate leads? Or drive conversions from website visitors? Well, the type of ad you choose depends on your exact goal. Facebook Ads can help you achieve almost any type of goal, no matter what stage of the sales funnel you’re targeting.

For brand awareness campaigns, consider boosting posts or running video ads. For generating leads, use forms within ads to capture contact information from users. And if you’re looking to drive conversions, use website conversion ads to reach people who have previously visited your site or app.

You can also retarget people who have interacted with your business in the past. For example, if someone liked your page but hasn’t engaged in a while, a targeted ad may be the best way to reconnect with that person and encourage further engagement or a purchase.

How to Choose the Right Type of Ad for Your Goals

If you want to ensure you’re making the most of your budget and getting the best return on investment (ROI), it all boils down to choosing the right type of ad for your goals. To help you make an informed decision, here’s a breakdown of the five main types of Facebook Ads:
Carousel Ads, which allow you to showcase up to 10 images or videos in a single ad. This is great for telling more immersive stories and promoting multiple products at once.
Video Ads, which are highly engaging and great for launching product campaigns. Live video ads are also available and can really help boost engagement levels.
Collection Ads, which combine images and videos with product details, allowing users to shop without ever leaving Facebook.
Lead Ads, which are designed to capture leads by making it easy for customers to enter their contact information without ever clicking away from the platform.
Instant Experience Ads, which bridge the gap between mobile web experiences and native app experiences with interactive Fullscreen ads that load instantly.

Best Practices for Running Effective Facebook Ads

When it comes to getting the most out of your ads, there are a few tips you should keep in mind. First and foremost, make sure that your ad creative is on-brand and high-quality think gorgeous visuals and clear messaging that resonates with your target audience. Secondly, use a compelling call to action that makes it easy for the user to take the next step.

Additionally, try to be as specific as possible when targeting people for your ads. Use demographic targeting features in Facebook Ads Manager to narrow down your audience by age, gender, location and other criteria. This will help ensure that you’re reaching the right people with the right message at the right time.

Finally, it’s important to remember that testing different types of ads will give you more insight into what works best for your particular situation. That’s why one of the best practices is to test different creative or ad copy, or even try a new format (like video or carousel ads). This will help you get an idea of what yields better leads and engagement over time.


There’s no one-size-fits-all answer to this question, as the best type of Facebook ad for your digital marketing will depend on your unique business goals and target audience. However, we hope this article has given you a better understanding of the different types of Facebook ads and how they can be used to achieve your marketing objectives.
If you’re still not sure which type of Facebook ad is right for you, our team of digital marketing experts would be happy to help. Get in touch today to find out more.